Introducing Digital Marketing

It is no more only Content Management Services! You can now connect with me for complete Digital Marketing Services. Digital Marketing will include Content Marketing through SMM (Social Media Marketing through Social Media Campaigns), SEM (Search Engine Marketing through AdWord Campaigns), monitoring, optimizing, and measuring campaigns through Google Analytics, presenting comprehensive Reports to draw insights from vanity metrics, metrics from Google Analytics, and providing strategies to improve future digital marketing campaigns for your organization.

Coding - An Essential Skill for 21st Century Onwards?

“For most people on Earth, the digital revolution hasn't even started yet. Within the next 10 years, all that will change. Let's get the whole world coding!" - Eric Schmidt, Executive Chairman, Google

“Software touches all of these different things you use, and tech companies are revolutionizing all different areas of the world...from how we shop to how farming works, all these things that aren't technical are being turned upside down by software. So being able to play in that universe really makes a difference." - Drew Houston, Founder & CEO, Dropbox

“One of the most important skills any entrepreneur should learn is to program a computer. This is a critical skill if you want to start a tech startup, but a basic knowledge of code is useful even in traditional fields, because software is changing everything." - Reid Hoffman, Executive Chairman & Co-founder, LinkedIn

“Whether you want to uncover the secrets of the universe, or you just want to pursue a career in the 21st century, basic computer programming is an essential skill to learn." - Stephen Hawking, Theoretical Physicist, Cosmologist, and Author

This is where the world is moving towards as very clearly indicated by these "game-changers" on Code.org.

Here's my first attempt at learning coding myself. I've started with Java, and successfully did a small exercise:

Exercise: Loop through and print out all even numbers from the numbers list in the same order they are received. Don't print any numbers that come after 237 in the sequence.

951, 402, 984, 651, 360, 69, 408, 319, 601, 485, 980, 507, 725, 547, 544, 615, 83, 165, 141, 501, 263, 617, 865, 575, 219, 390, 984, 592, 236, 105, 942, 941, 386, 462, 47, 418, 907, 344, 236, 375, 823, 566, 597, 978, 328, 615, 953, 345, 399, 162, 758, 219, 918, 237, 412, 566, 826, 248, 866, 950, 626, 949, 687, 217, 815, 67, 104, 58, 512, 24, 892, 894, 767, 553, 81, 379, 843, 831, 445, 742, 717, 958, 609, 842, 451, 688, 753, 854, 685, 93, 857, 440, 380, 126, 721, 328, 753, 470, 743, 527

Solution: And here is the AscendingOrder.java program:

public class AscendingOrder {
     public static void main(String [] args) {
       int[] numbers = {951, 402, 984, 651, 360, 69, 408, 319, 601, 485, 980, 507, 725, 547, 544, 615, 83, 165, 141, 501, 263, 617, 865, 575, 219, 390, 984, 592, 236, 105, 942, 941, 386, 462, 47, 418, 907, 344, 236, 375, 823, 566, 597, 978, 328, 615, 953, 345, 399, 162, 758, 219, 918, 237, 412, 566, 826, 248, 866, 950, 626, 949, 687, 217, 815, 67, 104, 58, 512, 24, 892, 894, 767, 553, 81, 379, 843, 831, 445, 742, 717, 958, 609, 842, 451, 688, 753, 854, 685, 93, 857, 440, 380, 126, 721, 328, 753, 470, 743, 527};
    int x = 237;
       for (int i = 0; i < x; i++) {
       int el = numbers[i];
       if (numbers[i] == 237) {
          break; }
    if (el % 2 == 0) {
    System.out.print(el + ", ");
}
}
}
}

Upon running the program, you get the following result:

402, 984, 360, 408, 980, 544, 390, 984, 592, 236, 942, 386, 462, 418, 344, 236, 566, 978, 328, 162, 758, 918, 

[Infographic]: SaaS Capabilities Meet Expectations

This post was first written and published by me for BootStrapToday.

TechRepublic’s informal online survey in February reveals that an overwhelming 91% of companies (n=105) implementing SaaS solutions are mighty pleased with their outcomes.

This survey also reveals that cloud computing will continue to grow at a healthy pace, and Gartner’s prediction supports the healthy growth of cloud. It says that by 2015, worldwide SaaS revenue is expected to reach $22.1 billion dollars.

The survey points out that mobile access is one of the reasons for companies to move to cloud. Microsoft Windows mobile operating system stands out as the ‘most wanted’ from the SaaS vendors, as this infographic shows.

Interestingly, the respondents of TechRepublic’s survey also pointed out several characteristics that they wanted in a SaaS provider, and ‘performance’ topped that list. To get the holistic picture of SaaS, it is also important to note here that the benefits of SaaS (as suggested by Forrester analyst Stephen Mann) are mostly universal.

Published for www.BootStrapToday.com

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What about Google+?

What about Google+? Google, being a big brand people love to associate with, can pose stiff competition to any market leader in any of the consumer internet services. No doubt! Similar is the case with Google+. The media is abuzz with speculations to what it will do to the social networking world. Will it replace Facebook and the users will take to it with a zoom? Maybe.

There are many points of views which I want to summarise first before trying to draw any logical conclusion.

Features:

Google+ has features which lets people have better control over their privacy with the people they network with. Google+ has circles which lets users segregate their friends depending on the type of acquaintance a person might have with each of them. The user gets to decide what content to share with which circle. At the same time Google+ lets you share content publicly too.

Then there is Hangout which lets you choose people from any circle and have a video chat with up to 10 people at a time. Circles and hangout are the two promising features of Google+ which can create the pull effect to increase the users exponentially.

Brand value and Fan following:

Another aspect for Google+ is that it is a platform from the brand Google which has trust, confidence and fan following with many internet users due to many of the Google’s earlier products such as Gmail, Search and Google Docs. That’s good enough a reason for users to consider Google+ as their social networking platform, as all their favourite services will be under one umbrella of Google brand.

Changing Social Needs of the Internet Users since Facebook was Launched:

Facebook users have come of age since it was launched. The initial users were primarily the college students who were there to network with their friends. Networking needs and styles are very different during college stage and the subsequent stages of life where people move on with their professional and personal family lives. The social networking needs change. Due to the changed needs you may not want to continue being friends with some people with whom you were friends back in college days. You may not want to be tagged in someone’s picture and not be able to untag it. It is at times annoying when you move on in your life out of college.

At the same time social networking is the thing that people need and want especially having experienced it with Facebook and LinkedIn. To all these issues that are posed by Facebook, Google+ can provide a solution. But before I draw any conclusion it also important to note that the big-wigs in the social networking world understand that privacy in social networking is not an issue for the young. It is an issue for the older generation. It must also be noted that the behaviour on the internet is perceived to be very different than from the real life for most people.

If we take the essence of all the above points of views, it will be practical to say that maybe Google+ will be more acceptable by the professional who are now working with a job. That will also include those young users of the Facebook who have now grown up and are out of college. With Google+ they might want to start afresh. For such users Google+ might be the opportunity to dump their Facebook accounts and create their profiles afresh with more carefully chosen content, pictures and friends.  Having said that, I think that Google+ has a potential market in the age group of 24 years and above which is huge. Google also has the advantage of riding on its brand value and the trust that it has built with many professionals world-wide. Hence integrating the sleek features that Google+ is offering and the not-so-obvious needs of the people, Facebook might see a drift in certain types of profiles to Google+. Facebook might still be the first choice for social networking with the majority of school/college students and with the celebrities.

Meet Some of the Women Entrepreneurs Featured In the Book

Good Enough Never Is

“Good enough never is,” says Fields. “Set your standards so high that even the flaws are considered excellent.”*

“Good enough never is”, a business philosophy closely associated with Mrs. Debbi Fields, is one of my favourite quotes. When you are out there in the market providing a service or a product, what do you think defines “good enough” for your product or service? Nothing! “Good enough” is just a milestone or a stage in the continuous process of improving the quality of your service or product. So it keeps moving further and it is difficult to capture it [for your business] within the bounds of a definition for a long time-period or for that matter, even for the moment when you try to define it!

There can be two viewpoints here – one, that you can reach near-excellence, but can never actually achieve excellence. If you follow this tenet then you will always work for improvement - unless it is "good enough"! Two, that no matter how much you work to make something excellent, there will always be someone somewhere in time and space who would not be a satisfied customer - who will not find your product/service "good enough". So, you judge the "fit-for-the-purpose" state of your product/service for that time and go to the market.

What do these two viewpoints mean for Entrepreneurs? If you choose the second viewpoint, then the startup runs a risk of getting beaten down because of lack of excellence. But if you choose the first viewpoint then, for an entrepreneur who plans to launch his/her start-up, this may sound extremely unpractical and daunting. After all, if that were the case [that good enough never is] then a start-up can never take off. 

The point that should be appreciated here is that “good enough never is” should always be applied in relativity; it should be a mantra for a continuous effort towards the detail to quality. From an entrepreneur’s point of view, it is better to look at it in this way. Let us assume that you are either addressing a niche or new market with a product. For example, if you are providing a software product then you must see which features you can do with just being ‘good enough” and which features need nothing less than excellence [or close to it]. Your validation stage of Entrepreneurial Process would have helped you in adjusting the requirements and features that you have planned to finally roll out your product with. You should keep listening to your customers and judging the future trends to meet the new expectation levels of “good enough”. This way you will see your product evolve into what the market needs. Seek for perfections that could make a difference to your startup at that stage. Anything secondary could be “fit for the purpose”. But if you are venturing into a crowded market with a 'me-too' model, then the “good enough” should be nothing less than excellence - ever.

Since good enough never is, hence there is always a spark for innovative thinking and it brings out better value propositions. Open markets, globalization, efficient flow of information and business philosophies like “good enough never is” are the important factors that propagate  Entrepreneurship.

http://www.evancarmichael.com/Famous-Entrepreneurs/1558/Lesson-4-Good-Enough-Never-Is.html